+38% inbound leads
A CEO and sales team used LinkedIn to build credibility with prospects and partners, contributing to a 38% increase in inbound leads within six months.
You have more to offer. Make sure the right people know it.
I help B2B commercial leaders turn their expertise into a LinkedIn presence that helps them create opportunities with prospects, customers, partners, recruiters and their wider industry.
You bring the expertise. I handle the positioning, ideas, writing and consistency.
Talk to Patrik →You tried to make LinkedIn work, but everything else got in the way.
You know LinkedIn could help. So you start posting.
Then sales calls, customers, your team and everything else take priority.
When you finally sit down to post, you're thinking:
- “What should I write?”
- “How do I say this so I don’t look stupid?”
- “Is this even interesting?”
You rewrite the post for the 10th time, only to say “fuck it” and close your Google Docs tab.
And eventually, LinkedIn falls back down the priority list.
And it's not like you don't have anything to say. You have plenty to say. You just don't always know how to turn it into something your ICP wants to read on LinkedIn.
You bring the expertise. I turn it into something worth saying.
You don't need to become a content creator.
You already have the expertise and the experience that can make great content.
My job is to figure out what's actually worth putting out there and turn it into content that helps you achieve your objective.
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01
We figure out what you actually want LinkedIn to do for you.
More conversations with prospects? Build authority in your industry? Support your sales team? Get noticed for your next career opportunity?
We start with the goal, not the content calendar.
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02
We find the interesting stuff already happening in your work.
The customer conversation that changed your thinking. The objection you keep hearing. A decision you made. Something you disagree with. A problem you've solved 10 times already.
You don't need to arrive with “content ideas.” We talk through what's happening in your world, and I'll know what to dig into.
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03
I decide what's worth turning into content and how to say it.
Not everything needs to become a LinkedIn post.
I'll challenge ideas when I think there's a stronger angle, push back when something feels generic, and help turn your expertise into something your ICP wants to read.
I'm not here to chase likes. I'm here to make your expertise visible to your prospects, customers, partners, recruiters and the wider industry.
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04
I handle the rest.
You just need to talk to me for an hour a month and speak your mind. I handle the positioning, ideas, writing, visuals and consistency.
You review what I've written to make sure there's nothing you wouldn't want to put your name behind.
What this can look like in practice.
A few examples of what I've helped commercial leaders use LinkedIn for:
+15% upsell revenue
A newly promoted CCO used LinkedIn to establish credibility in his new role and support conversations around existing customers and product opportunities.
From zero posts to industry recognition
A founder went from never posting on LinkedIn to becoming a recognised voice in his category, with inbound opportunities, podcast and webinar invitations, and media opportunities following.
New product → new opportunities
A founder used LinkedIn to build attention around a newly launched product, generating conversations with media and interested prospects within the first few weeks.
Hi, I'm Patrik.
I've spent the last 5+ years working in B2B SaaS content and marketing, writing for founders, CEOs and commercial leaders.
I started ghostwriting on the side. It turned into a business. And after working with enough smart people who knew they should be more visible on LinkedIn, I started noticing the same thing.
You have years of experience, strong opinions, interesting customer conversations and problems you've solved that other people would genuinely benefit from hearing about.
But the problem is figuring out what's actually worth saying, who it's worth saying it to, and how to say it without sounding like every other person posting on LinkedIn.
That's the part I like.
I'm not particularly interested in pumping out 30 posts a month because that's what the content calendar says.
I'd rather understand what you're trying to achieve, dig around in your brain for the interesting stuff, challenge the ideas that aren't quite there, and find the ones worth turning into content.
You know your business. I know how to make what you know worth paying attention to on LinkedIn.
That's the partnership.
And when I'm not doing that, I occasionally jump out of planes to get a different perspective.
It helps. Probably.
Let's see if there's a fit.
You've got the expertise. I've got the LinkedIn brain.
Let's talk about what you're trying to achieve and see if I can help.
Talk to Patrik →